Sunday, December 29, 2019

A Doll’s House by Henrik Isben Essay - 1143 Words

A Doll’s House by Henrik Isben A Doll’s House by Henrik Isben is about a young woman and her life. The main characters name is Nora Helmer. She is married to a bank manager named Trovald. In the early years of their marriage just after their first child Trovald becomes ill. Doctors say that he will not live unless he goes abroad immediately. Nora takes it upon herself and borrows two hundred and fifty pounds from a money leader named Krogstad. She was dishonest with Trovald and said her father gave it to her. It was illegal because she forged her dying fathers signature on the document. Nora Helmer in a A Doll’s House is a women ahead of her time. In order to protect her children from a false life, she inflicts tragedy upon herself by†¦show more content†¦The climax of the play happens when Torvald does read the first letter Krogstad sent Nora questions (possibly for the first time), and Torvalds reaction is inappropriate. He treats her with no respect, calls her a liar and is ready to throw their whole marriage away just because his name might be hurt. He refuses to help her in any way, which shows that their marriage really didnt mean anything much. What a horrible awakening! All these eight years – she who was my joy and pride – a hypocrite, a liar – worse, worse – a criminal! The unutterable ugliness of it all! For shame! For shame!† (35). When the second letter came and he found out that his name was saved, he acts as nothing just happened between the two of them and everything was back to normal. â€Å"Try and calm yourself and make your mind easy again, my frightened little singing bird. Be at rest and feel secure; I have broad wings to shelter you under. How warm and cosy our home is, Nora. Here is shelter for you†¦ Tomorrow morning you will look upon it all quite differently; soon everything will be just as it was before† (42). Nora realizes that here is a problem still. By waiting until after he discovers that his social status will suffer no harm, Torvald reveals his true feelings, which put appearance, both social and physical, ahead of the wife whom he says he loves. Torvald tries to rekindle Noras slave sprit in an effort to validate him and to reestablish his dominance over his environmentShow MoreRelatedA Dolls House by Henrik Isben1646 Words   |  7 PagesIn the 1900’s women were not granted with similar privileges as men. Economic suppression, limited education, and lack of civil rights were the primary issues for women. In the play A Doll’s House, Henrik Isben creates the realization of female oppression through the creation of the character, Nora. Nora is a woman, whose whole life is ruled by either her father or husband. Nora Helmer, tries hard to perform the roles expected of a woman, which, however, has led to her sacrifice of individual idealsRead More A Doll’s House by Henrik Isben Essay2116 Words   |  9 PagesA Dolls House Often in literature characters are presented as victims of society. There are many examples of this in Henrik Ibsen’s controversial play, â€Å"A Doll’s House†. Written during the Victorian era, Ibsen’s play would have raised a lot controversy on the roles of males and females in society. The audience would have noticed the constant similarities between themselves and the characters that are presented as victims of society. A lot of the audience would have found the play shocking andRead More A Comparison of Irony in Crime and Punishment and A Dolls House1304 Words   |  6 PagesUse of Irony in Crime and Punishment and A Dolls House There are many links between Crime and Punishment, by Fyodor Dostoyevsky and A Dolls House, by Henrik Isben. Each character goes through many ironic situations. Throughout both of the works dramatic, situational, and verbal irony are used. Dramatic irony is used throughout Crime and Punishment. The reader knows that Rodion Romanovitch Raskolnikov killed the pawnbroker, Alyona Ivanovna, and her sister, Lizaveta Ivanovna. A quoteRead Moreâ€Å"A Doll’s House†: Nora and Torvald as Husband and Wife Essay1241 Words   |  5 PagesIn â€Å"A Doll’s House,† Ibsen presents us with the drama of Torvald and Nora Helmer, a husband and wife who have been married for eight years and whose lives are controlled by the society in which they live. Their relationship, although seemingly happy, is marred by the constraints of social attitudes around them and their perceived gender roles. Creating even more conflict is the thin veil of deceit between them, which inevitably breaks them apart. In the Victorian era, the status of women in societyRead MoreSimilarities Between The Glass Menagerie And A Dolls House1334 Words   |  6 Pagespublished in the year of 1945. The play being compared is A Doll’s House, written by Henrik Ibsen it was published in the year of 1879. In A Glass Menagerie realism is shown through the fact that Tom’s family is struggling with money. Tom can be seen as the protagonist of the story. Similarly, in A Doll’s House Nora’s family was struggling with money up until this year. Nora can be seen as the protagonist in this story. In A Doll’s House the claims given about Nora’s past show that she has alwaysRead MoreLiterature and Aspects of the Human Experience Essays1584 Words   |  7 Pagesthis theme of love are: â€Å"A Rose for Emily†, â€Å"Love Song†, and â€Å"A Doll’s House†. Although some of the stories deal with family and parental love, this paper will focus on the a spect of romantic love. In the story â€Å"A Rose for Emily† by William Faulkner romantic love was between Emily and the doomed Homer Barron; the poem â€Å"Love Song† by Joseph Brodsky gives the declarations of a man in love; and finally in the drama â€Å"A Doll’s House† Nora is fighting for the romantic love of her husband Torvald HelmerRead MorePower of Power Essay1170 Words   |  5 Pagesrole in the lives of all, forever. In literature, power can be depicted in a variety of ways, affecting different numbers of people and things. Margaret Atwood’s â€Å"Helen of Troy Does Countertop Dancing†, Toni Cade Bambara’s â€Å"The Lesson†, Henrik Ibsen’s â€Å"A Doll’s House†, and Alice Walker’s â€Å"Everyday Use† each uniquely examine the influence of power in their characters’ lives. The roots from which power takes place, the depths one will travel to maintain or gain greater power, a nd the ways people areRead MoreSymbolism and Sexism in Ibsen’s â€Å"a Doll’s House† Essays949 Words   |  4 Pages Symbolism and Sexism in Ibsen’s â€Å"A Doll’s House† Henrik Ibsen, the author of the controversial play â€Å"A Doll’s House† said, â€Å"There are two kinds of moral laws, two kinds of conscience, one for men and one, quite different, for women. They don’t understand each other; but in practical life, woman is judged by masculine law, as though she weren’t a woman but a man†¦A woman cannot be herself in modern society.† Isben created the plot of â€Å"A Doll’s House† from those ideas. Ibsen was viewed by hisRead MoreAnalysis Of A Doll s House Essay1373 Words   |  6 PagesElena-Mirabal ENC 1102 TR 9:50-11:05 December 9th 2015 A Doll’s House The story of humanity is one full of intrigues of any kind, from the creation up to modern times. Indeed, every generation has lived through and seen an evolution or transformation of its social and cultural values (Rabi 27). In modern times, it would be difficult, especially in advanced countries to find the entrenched patriarchal societies as found in the A Doll’s House, a family living in the late 19th century. Set in NorwayRead MoreA Woman’S Sacrifice. As A Woman In 1879, You Are Not Considered1167 Words   |  5 PagesA Woman’s Sacrifice As a woman in 1879, you are not considered a respectable member of society. Women during this time-period are objectified and shaped into becoming the proper housewife for a man she probably does not even love. In Henrik Isben’s â€Å"A Doll’s House†, we see three main examples on what women are forced to sacrifice to be married or any relationship really. with Nora, Anne-Marie, and Mrs. Linde. These women are basically dolls that are played with by the men they are married to, their

Saturday, December 21, 2019

Piaget And Vygotsky Influence On Child Development

Have you ever wondered exactly how infants perceive the world around them?. Children are already learning at birth, and they build up and learn at a rapid pace in their early years when the environment, livelihoods, and relationships they experience have profound effects. (Allen, 2015, p. 1) Their growth is not just, speedy but also growing. Children#39;s health, development, and early learning provide a groundwork on which later learning—and lifelong progress—is built. This essay will discuss influences on human development and learn across the lifespan and its domains such as physical, social, emotional, cognitive, and language and relate these domains to Piaget and Vygotsky theories. Jean Piaget was an influential experimenter†¦show more content†¦Thinking now is faster, more flexible and efficient, and more socially shared. Thinking is restricted by egocentrism, an emphasis on perceptual states, depend on appearances as opposed to fundamental substances, and inflexibility (lack of reversibility) (Flavell, Miller, 2002). The younger children do not have the abilities to do problem solving, mental actions that observe logical rules rather, their reasoning is inflexible, restricted to one part of a circumstance at any given moment, and emphatically impacted by the way things show up right now (Berk, 1999). How about the culture? How does a child influence by culture? With the emergence of globalization and the growth in multicultural nations, it has become imperative to study the link between child development and culture. Culture broadly refers to a group#39;s shared attitudes, traditions, beliefs and practices that are transmitted across generations. Cultures are shaped children#39;s experiences, and cross-cultural work attempts to study the processes by which these influences occur. (Encyclopedia on Early Childhood Development, 2012). Parent’s action is an important part in determining the child#39;s growth. Were you ever curious why you behave the way you do? Why did you turn out the way you did? There are many elements that affect a child#39;s growth. One is the attachment of the child received during infancy, whether the minor through a secure or unsecuredShow MoreRelatedOutline the main similarities and differences between Piaget‚Äà ´s and Vygotsky‚Äà ´s explanations for cognitive development in children1702 Words   |  7 Pagesexplanations for cognitive development in children. Piaget and Vygotsky were both, looking into the same period of cognitive development in infants and children and sharing the same basic concerns. Piaget (1896-1980) developing his theory slightly earlier than Vygotsky (1896-1934) who worked to show that there were certain flaws in Piaget s theory of genetic epistemology. Vogotsky and his social-cultural theory of cognitive development might be seen as the Soviet counterpart to Piaget s western individualistRead MorePiaget And Vygotsky s Theories Essay890 Words   |  4 PagesThis paper explores scholarly empirical articles that have been written about two distinct yet, unique theories developed by Piaget and Vygotsky. These two theories are similar in various ways but also have unlike qualities, as well. Loudin (2012) suggests that even though Piaget and Vygotsky’s understanding and teaching of their theories are similar but stresses to point out that there is a distinct quality that one cannot see and wishes to share with readers. Other articles will discuss theirRead MoreTheories Of Learning And Development Essay1581 Words   |  7 PagesWhile Vygotsky, Skinner, and Piaget have undoubtedly influenced theories of learning and development, they share similarities and differences in their views of child development. It would hence be useful to examine these by evaluating their views regarding what development is, how it occurs, and whether phases of development exist. It is important to first establish Vygotsky, Piaget, and Skinner’s views regarding what development is. Piaget and Vygotsky have more similarities in their viewsRead MoreVygotsky And Vygotsky s Theory Of Development791 Words   |  4 PagesJean Piaget and Lev Vygotsky are prominent influential figures in the field of developmental psychology. The purpose of this paper is to compare and contrast their theories of development, as well as identified what can be gained through a better understanding of the theories. A Brief Summary of the Theories of Piaget and Vygotsky Piaget’s theory of development is based on four stages: sensorimotor, preoperational, concrete operational, and formal operational stage. Piaget believed development wasRead MoreJean Piaget And Vygotsky And Language Development In Children1748 Words   |  7 PagesJean Piaget and Lev Vygotsky are two influential thinkers who have impacted the speech and language pathology field with their key theories. Piaget believed that there are four main stages in a child’s development that lead to a child learning language. Without these stages, Piaget argues that a child cannot cognitively grow at an appropriate pace (Kaderavek, 2105, p. 18 and p. 23). However, Vygotsky argues the Social Interactionist Theory, which states children develop language through social interactingRead MorePiaget Vs Vygotsky : Piaget And Vygotsky1314 Words   |  6 PagesCompare Two Famous Educators: Piaget vs. Vygotsky Jean Piaget and Lev Vygotsky are often considered the most influential cognitive development and learning psychologists of the 20th century. Their research efforts have inspired numerous interpretations and spawned new outlets of approaching developmental psychology. The following paragraphs will analyze the theories of Piaget of Vygotsky and discuss how their research can be used to advance the use of cognitive development in learning, both traditionalRead MoreJean Piaget s Theory And Theory1424 Words   |  6 PagesJean Piaget studied processes, and how children change with age. Piaget’s ideas are what serve as our guide to cognitive theory because of his extensive studies, and thoroughness of his work. He became the foremost expert on development of knowledge from birth to adulthood. Being that he was an expert on such a wide variety of ages shows how much studying he did in his lifetime. He studied children, and became fascinated with children’s incorrect respon ses. That really shows me that Piaget thoughtRead MoreA Comparative Analysis Of Theories Of Vygotsky And Piaget1446 Words   |  6 PagesChild development refers to change or growth that occurs in children. It starts with infancy and continues through adolescence and it involves the biological, psychological and emotional changes that occur. Cognitive development refers to how a person perceives, thinks, and gains understanding of his or her world through the interaction of genetic and learned factors(Children’s Health n.d.). This paper is a comparative analysis of the theories of Vygotsky and Piaget with emphasis on how the roleRead MoreVygotsky And Piaget s Theory Of Cognitive Development Innate Or Learned?1241 Words   |  5 PagesComparing Vygotsky and Piaget Jayne Enneking Northcentral University Comparing Vygotsky and Piaget Which comes first, the chicken or the egg? Is cognitive development innate or learned? These are two age old questions that have been discusssed extensively. The purpose of this paper is to offer insight into the answer of the latter by briefly comparing and contrasting Lev Vygotsky and Jean Piaget’s cognitive developmental theories. Both psychologists’ theories will be outlined, as will the similaritiesRead MoreSocio Cultural Theory And Piaget s Cognitive Development Theory1493 Words   |  6 Pagesto compare are Vygotsky for his work on the socio-cultural theory and Piaget’s Cognitive Development theory. The socio-cultural theory focuses on how norms, culture, beliefs and values are passed onto the next generation in a society (Berk, 2007). Piaget was the first psychologist to study cognitive development and described his work as genetic epistemology. He was concerned with how essential concepts such as the idea of time, numbers, justice etc. arose (Siegler, 1976). Vygotsky was an early Marxist

Friday, December 13, 2019

Should the Uk Leave the Eu Free Essays

Nikolai Cremo Understanding the European Union Professor Eiko Thielemann October 14th, 2012 Should the UK remain a member of the European Union? The issue of whether or not the United Kingdom should remain a member of the European Union has been debated heavily over the past decade, with the debate heating up even more from the current European Sovereign Debt Crisis. Recent polls of the UK population showed that around half of the UK’s citizens would vote to pull out of the EU if it went to referendum. However, after all of the economic, political, and social advantages of being a member of the EU are considered, it remains clear that leaving the EU is not in the UK’s best interest. We will write a custom essay sample on Should the Uk Leave the Eu? or any similar topic only for you Order Now Economically, it does not make sense for the UK to leave the world’s largest trade block considering the EU buys fifty percent of the UK’s exports, at a time when the UK’s current account deficit is at one of its all-time highs. Additionally, the UK would lose its allure as being a hotspot for Foreign Direct Investment, as they would no longer give companies access to the single market, further contributing to the UK’s growing imbalance of payments. Ultimately this could be detrimental to the value of the British pound, and even worse, cause the UK to lose its position as the financial center of Europe. The UK giving up its decision-making influence in the EU would not likely result in the UK seeing trade polices pass that make this debated exit any easier. From a social perspective the citizens of the UK would lose the highly valued privilege to seamlessly travel, attend school, live, and retire anywhere throughout the EU. After all of these factors are made clear, especially the negative financial factors, the economic impact of a UK exit would triumph over any negative sentiment associated with staying a member of the EU. The most powerful factor marrying the UK to the EU is the undeniable economic dependence the UK has on the world’s largest trading block. The fifty percent of UK exports that goes to the countries of the EU would become much less competitive with trade barriers, which would then raise the necessity for many UK exporters to either lower their prices, or decrease their output to meet the fallen demand of their goods. Additionally, due to the nature of the goods the UK trades with its EU partners, it would not easily substitute this trade with non-EU countries (Oxford 24). According to simple economic theory, this would ultimately decrease the amount of money the UK receives for its exports, as the amount the tariff increases the price of UK goods will ultimately have to be born by the UK company exporting it, and any price increase not born by the UK company will lead to a decrease in exports demanded by the EU. Therefore, a major piece of the British economy would face severe hardship on the basis of the UK not being a member of the free trade block. Another area of the UK’s economy that would be adversely affected by the removal of the EU free trade block is Foreign Direct Investments (FDI) in the UK. The UK is seen as many non-EU countries as the gateway to European market penetration, and this view would ultimately change if the UK left the EU. FDI has an important role in the UK economy, as it has been a consistent source of job growth of 50,000-60,000 jobs a year, while providing protection to another 40,000 jobs each year (Oxford 43). In addition to creating jobs, FDI is known to fuel innovation and competition, as it incorporates the advances in technologies that have been proved successful in other countries. By leaving the EU, the FDI of non-EU countries would relocate their base of operations to European markets to a country within the EU, and out of the UK, and all further FDI intended to reap the gains of the largest trading block would more than likely invest in an EU country. This not only inhibits job growth directly, but also widens the gap of the UK’s balance of payments, which would have to either be filled through issuing more currency (inflation), a devaluation of the currency. Similar to notion that the UK would lose out on FDI, the UK’s position as the financial center of Europe would be inherently weakened by the UK being outside the EU. It is clear that many countries and companies are invested in the UK because of its links to EU, where they have access to 500 million consumers. For starters, companies would move to other financial powerhouses of Europe such as Frankfurt or Brussels, in order to avoid EU tariffs and conform to EU regulations (Oxford 48). Secondly, the EU would implement programs to shift the European financial center to another financial center within their union such Frankfurt or Brussels. Any measures that the UK could take to prevent this would certainly be their best interest, as financial services makes up ten percent of their GDP. Additionally, the portfolio investments that the UK receives from being the financial center of Europe would flow out of the country at the same rate as London loses its position as the financial center, and these currently represent a ? 5 billion surplus to the UK balance of payments (Open Europe. This is another crucial piece of the balance of payments within the UK, and would lead to the aforementioned devaluation of the British pound, or inflation, or a combination of both to balance out trade deficit of the country. While the strongest benefits of staying in the EU stem from economic benefits, the political benefits of an influential member of the union are not to be overlooked. Given that UK is in a four way tie of having the highest number of votes in the Council under the Nice Treaty, and their voting power wil be sustained by having the third largest population in the EU once the Libson Treaty comes into effect in late 2014 (Hixx 65). This gives the UK a strong position to influence the long-term goals of the Council, where they will be able to seek compromises with other EU states to pursue legislation that is in the UK’s best interest, and to project the UK’s interests (Open Europe). While if they were outside of the EU, they would not have any ability to directly influence the policies of the EU that have helped them in the past. For example, Tony Blair using his influence in the European Council to launch the Libson Agenda for economic reform, is a example of British intervention that not only benefited the UK, but the entire EU as well (Lake). Additionally, being tied for the second highest number of MEPs in the European Parliament (EP), the UK has an influential role on all of the decisions that go through the EP. Despite the fact the social benefits of EU membership are often overshadowed by the economic and political aspects, the loss of these benefits would negatively impair the freedom of the UK people, and negatively impact UK businesses. The free movement of UK citizens throughout the EU to travel, to attend school, live, and retire. Businesses do not only benefit by having to follow one set of regulations, but also benefit from having a larger source of potential employees to chose from. The EU employment rate in the UK is 3. 3%, while they make 4. 5% of the labor force, which shows that EU citizens have a positive impact on UK GDP (Oxford 34). If the UK were to leave the EU, there is a great possibility that many of the EU workers employed in highly skilled areas that are crucial to the UK economy, such as financial services, would relocate back inside the EU. This again would be another risk of severely impairing the bedrock of the UK economy, and shifting the financial center of Europe outside the UK. Based upon these economic, political, and social advantages of EU membership, it is clear that it is in the UK’s best interest to remain an active member in the EU. The direction of the EU is at another major crossroad as countries pull together to solve the continents’ Sovereign Debt Crisis. The stance that the UK takes at these crossroads, as the union’s third largest country, is paramount not only to UK’s economic and political prosperity today, but to how UK is seen as a political force and financial hub in the long-term. The UK’s decision to abandon their economic and political partners has strong consequences now while the EU is in a time of hardship, and these consequences will only increase as the EU rises from this crisis. The failure of the UK to invest in their relationship with their European partners has a high probability to be detrimental to the economic wellbeing of the country, especially as these less developed countries are viewed as sources of future growth to the world financial markets. Thus, the British must adopt a more long-term view on their relationship with the EU, a view that they failed to see when declined to partake in the creation of EU by declining Treaties of Paris and Rome (George 32). I’ll conclude with a saying of the philosopher Santayana, which has been noted as a universal truth of investing by father of value investing, Benjamin Graham, that the UK should be reminded of before they further debate if they should opt out of the European integration yet again: â€Å"Those who cannot remember the past are condemned to repeat it. † Works Cited Oxford Economics, ed. An Indispensable Relationship: Economic Linkages between the UK and the Rest of the European Union. Rep. London: Business for New Europe, 2009. Print. Booth, Stephen, Christopher Howarth, Matts Persson, and Vincenzo Scarpetta. CONTINENTAL SHIFT: Safeguarding the UK’s Financial Trade in a Changing Europe. Rep. London: Open Europe, 2011. Print. Lake, Michael. Communicating the Lisbon Strategy – a Civic Challenge. Rep. N. p. : n. p. , 2006. Print. George, Stephen. â€Å"The Background: Britain and Europe, 1945-1973. †Ã‚  An Awkward Partner: Britain in the European Community. Oxford: Oxford UP, 1998. N. pag. Print. How to cite Should the Uk Leave the Eu?, Essay examples

Thursday, December 5, 2019

International Marketing Harvey Nichols

Question: Describe about international marketing development for Harvey Nichols? Answer: Introduction This report has been prepared on Harvey Nichols the famous luxurious and fashionable departmental stores located in the UK. Potential buyers can find wide range of fashionable products with the company. The purpose to prepare this report is to evaluate and analyse the marketing plan and strategies for Harvey Nichols. Relevance of marketing strategies for international business development has been analysed. Through this process, the benefits associated with the preparation of an effective marketing plan and strategies can help the management to overcome the hurdles that can affect the business extension on a foreign land. The management has proposed to develop a new store in Doha. Details of the company Benjamin Harvey inaugurated a linen shop in London, in the year 1813. The business was taken over by his daughter. During this time, the business house would sell oriental carpets luxury goods, silks, and linens. The business was severely impacted in 1990s. However, due to effective marketing strategies and business developmental plan, the business house opened new stored in the UK and international market. The latest proposal for Harvey Nichols has been to open a new operational store with partnership in Doha festival city shopping area (Armstrong, 2006). International marketing development for Harvey Nichols The company has proposed to open a new store in Doha, which is one of the highest visited places in the world. New store would be opened near the festival shopping area. This has been done to attract more clients and improve the sales percentage for the store. Earlier, the company had ventured into foreign markets like Hong-Kong and others. In order to venture into Doha market, the company has partnered with the Qatari company. The purpose to venture into new market is to improve the investment proposal and collect data for minimising the risks involved in the international development. Marketing strategies play a key role in approaching the clients, in Doha. The company proposes to develop a unique marketing strategy that would provide success in the international market. For this, the consumer behaviour and the changes in the preferences of the potential buyers are analysed. The decision to venture into foreign market is a zero based process. Essential knowledge and experience for developing the products and venturing into new market is required to be carried out. Analysis has to be done for operating the business from the new market. For this it is essential to evaluate the entry mode and the positives aspects that would benefit the company. Goods and product distribution method has to be analysed, as this will improve the performance of the business. The marketing strategy needs to include the important factors that would help in improving the performance (Cornelissen, 2001). Analysis of company and market environmental factors Conducting a thorough research on various environmental factors for the business would help in implementing the accurate steps suitable for the development; Harvey Nichols is a famous store that sells branded products to the customers. By analysing the market environmental factors, the company evaluates the internal and external factors that can affect the business performance. PESTLE analysis has been carried out to understand the factors that can impact the business development plan. Political Due to the Doha shopping festivals organized by the government, the number of foreign tourists to the country has increased. The government has relaxed rules that restricted the entry of the foreign country. However, the rules associated with the process to be followed by the company have to be evaluated. The company has proposed to partner with the Qatar Company and the rules associated with the same have to be followed (Eagle Kitchen, 2007). Economic - The economic factors are related to various taxes, imposition of interest rates, and fluctuations of foreign exchange rates. Decision related to fiscal factors has to be analysed as this would help in entering into partnership with a foreign country. Social/Cultural factors - The social factors are associated with the changes in the fashion understanding about the people. Tourist from different parts of the globe visits the country. The standards have to be set out as the product would be sold to the clients. In this process, the expectations of the clients and the needs have to be analysed, as this will increase the sales (Fitzpatric, 2005). Technology - With the help of the technology, the company can keep a check on the product supply, handle the staff report, and prepare reports about the sales for the stores. The data important for the collection and analysing the sales and purchase report can be analysed whenever required. This would help in improving the decision making activities. Legal - In the legal factor, the rules and policies drafted by the government has to be analysed. This would help in carrying out the performance for the company, without any interruptions. Environmental In order to protect the environment, the company proposes to carry out the environmental check. Through this process, reusable products are intended to be introduced by the company. This would improve the company contribution towards the protection of environment (Ferdous, 2008). SWOT analysis Though this process, the risks involved in the process of marketing and international business development are analysed. Strength Weakness Brand image cater the customer expectations Quality products Introduce better products for satisfying the customer needs Lower price Approach the customers Analysis of the foreign market Opportunities Threats Business development into foreign land Rival offers Introduce better supply chain management system Analysing the preferences of the customers Create awareness about the brand image Determination of quality Unique marketing strategies Strategy for international growth and recommendation for store operations The strategy prepared by the management of the company to venture into the foreign market has to be effective and accomplish the goals that have been determined by the company. The objectives of the company have to be outlined and presented in the right manner. Entry mode selected by the company is one of the important factors (Holm, 2006). Recommendations In order to capture and successfully venture into the foreign market, the management can introduce an effective marketing strategy. Through this method, the company can approach and convince customers from different markets and improve the sales. Information about the customer preferences and requirements can be gathered and analysed from different sources. This has been done to improve the sales and brand image (Johnson and Schultz, 2004). The rules drafted by the federal authroities have to be followed for improving the visibility of the company. In this case, the company has proposed to venture into foreign country through partnership. For this, the rules and policies governing the business venture can be analysed. This will mitigate any delays that can impact the proposal to venture into the foreign market (Kim and Schultz, 2004) Entry modes for the business Foreign market entry is based on the entry mode that has been selected by the company. Two important methods for entry modes are 1. Equity -Joint ventures or wholly owned subsidiaries.2. Non- equity method It includes exports of the goods and entering into the contractual agreements.Partnership is one of the important forms of entry mode that can directly impact the business strategy. The below mentioned factors has to be analysed 1. Strategic compatibility - The Company has selected to partner with the Qatari company. This has been done to promote the brand image and provide better sales opportunities for the company. The interest and conflicts that can affect the willingness of the business has to be analysed (Kotler, 2003).2. Skills and resources The venture has been planned to increase the sales for the company. In this process, the brand image and other benefits associated with the sales has been analysed. Thus, the required skills like salesman, better technology and other factors has to be planned (Lauterborn, 2003).3. Size of the company Doha stores would sell different types of luxurious and brande d clothes and items to the customers. The management proposed to open big stores that would sell quality and reliable items to the customers. Size of the business has been determined to be good enough to handle the requirements of the company.4. Compatibility in financial aspects The partnership is intended to invest enough finances through which the operational activities for the business can be carried out. Long term plan and benefits has to be analysed, as this would help in increasing the sales and brand image for the company (Lobo, Cochran, and Duda, 2000). The strategy needs to be unique, as the store expects customers from different parts of the world. Thus, the needs and preferences of the customers have to be analysed. This would help in increasing the sales and approaching maximum number of clients (McGrath, 2005). Marketing Mix Through marketing mix the company intends to approach and convince maximum number of clients visiting Doha for shopping purpose. The company has proposed to launch new and better products for the clients, especially during the festival shopping period. Marketing mix is planned and introduced for increasing the brand image and highlight the offers that have been provided by the company. The four P factor has been analysed, and the same has been mentioned below 1. People The store intends to approach different type of customers visiting Doha, exclusively for the Doha festival. Customers are analysed based on the age, earnings, preferences, genders, and others. In order to improve the sales, the management of the stores conduct a research to collect the information about the expectations of the potential buyers. Through this method, the sales or the brand image for the company is proposed to be increased. Research is done to collect the relevant information about the client preferences and expectations from the company. The life-cycle of the products and the procurement process has been clearly drafted. This would help in increasing the quality of the products and approaching maximum number of clients (Peltier, Schibrowsky, and Schultz, 2003).2. Price The determination of the price for the products depends upon the price elasticity. This has been done to ensure that the right price for the products is offered by the company. At the time of setting up of the price the company can analyse the rival company offers and the different ways through which the cost can be reduced. Customers perceived value about the brand and the price has to be analysed. This can be done through the price skimming or the market penetration process. The selection of the pricing method can be done after analysing the changes that would help the business in launch new and improved products for the customers from different markets.3. Promotion - Online and offline promotional activities wou ld help the management to approach maximum number of clients from various parts of the world. At the time of promotional activities, the value of the customers, quality of the products, and other factors has to be analysed. This would help in approaching and convince the customers about the products and services. Integrated promotional activities can be adopted, as this would help in improving the brand image for the company (Rid, Luxton, and Mavondo, 2005).4. Product The type of products and services proposed to be rendered by the stores to the clients has to be presented in an effective manner. For this, the benefits or positive aspects about the product and the clients satisfactory would be analysed. The details about the varieties of products that are sold by the company have to highlight. The quality of the products and the benefits that would be provided to the clients has to be communicated with the clients (Smith et, 2006). Situation analysis Situation analysis is a process of auditing the performance of the company. In this method, the challenges and other limitations that are involved in the process of the business execution are analysed. this would help in the business development and introducing the changes that would be useful for the business development. strategies adopted have to be effective and take care of the needs and objectives of the company. With the help of the situational analysis, the management can develop and implement new steps that would help in introducing the changes that is required for introducing changes for the business development. Through situation analysis, the management of the company conduct the research on the below mentioned factors 1. Objectives of the company The management proposes to introduce new and better methods for increasing the sales. In this case, the strategies adopted have to be analysed, as this would help in approaching maximum number of clients. the future objectives of the company are to increase the sales and brand image. The strategies prepared by the company have to be related to the objectives, as this will help the management to accomplish the task (Schultz, 2003).2. Competition The level of competition that exists in the industry has to be evaluated. Through this process, the corrective steps can be implemented, and the best product can be offered to the clients. The offers of the rival companies in terms of the price and quality of services have to be analysed. through this method, the management would be able to introduce the required changes that would help in the business development. the required information about the rival offers and other important details can be collected by the management.3. Customers The needs and demands of the customers has to be analysed. This would help in increasing the sales and brand image for the stores. Needs of customers varies and depends upon the age, gender, cultural factors, and others. Such factors have to be analysed, before introducing better changes. Information has to be collected based on the demographic factors and others. The customers preferences change on a regular basis, and thus the essential strategies has to be implemented. The collected facts about the customer preferences can be analysed, and the new strategies can be introduced (Wall, 2001). Conclusion Marketing strategy is quite an important factor that would help in the business development. The factors that can directly impact the business performance need to be analysed. This would help in the business development and imposing the correct steps that would help in the business extension. The challenges involved in the process have to be analysed and corrective steps needs to be imposed. Marketing strategies are important and needs to be planned and implemented in the best possible manner. through this process, the management of the company intends to improve the performance and introduce the required changes that would improve the performance. The challenges involved in the process have to be analysed, as this will help in the business development. References Armstrong M, 2006. Strategic Human Resource Management, 3rd edition, ed. Kogan Page, London, p. 142. Cornelissen J, 2001. Integrated Marketing Communications and the language of Marketing Development. International Journal of Advertising, Vol. 20, No. 4, pp. 483-498. Eagle Kitchen P, 2007. Insights into Interpreting Integrated Marketing Communications: A two Nation Quantitative Comparison. European Journal of Marketing, Vol. 41, No. 7/8, pp.956-970. Fitzpatric K, 2005. The legal Challenges of Integrated Marketing Communication. Journal of Advertising, Vol. 34, No. 4, pp. 93-102. Ferdous A, 2008. Integrated Internal Marketing Communication. The Marketing Review, Vol. 8, No. 3, pp. 223-235. Holm O, 2006. Integrated Marketing Communications from tactics to strategy. Corporate communications, Vol. 11, No. 1, pp. .23-33. Johnson R and Schultz D, 2004. A Focus on Customers, Marketing Management, Vol. 13 No. 5, PP.21-26. Kim and Schultz E, 2004. Understanding the Diffusion of Integrated Marketing Communication. Journal of Advertising Research, Vol. 44, No. 1, pp. 31-45. Kotler P, 2003. Marketing Management, 11th ed., Prentice Hall/Pearson, Englewood cliffs,NJ. Lauterborn R, 2003. Is it time to blow away IMC? BtoB.Chicago, Vol. 88, No. 11, pp. 14-15. Lobo C, Cochran D, and Duda J, 2000. Using axiomatic design to support the development of balance scorecard In Performance Measurement Past, present and future, ed. A. Neely, p.347-357, 2000 McGrath J, 2005. A Pilot Study Testing Aspects of IMC Concept, Journal of Marketing Communications, Vol.11 No.3, pp.1-20. Peltier J, Schibrowsky J, and Schultz D, 2003. Interactive Integrated Marketing Communications; Combining the Power of IMC: The new media and Database Marketing. International Journal of Advertising, Vol. 22, pp. 93-115. Rid M, Luxton S, and Mavondo F, 2005. The relationship between IMC, Market Orientation and Brand Orientation, Journal of Advertising, Vol.34 No.4, PP.11-23. Sisodia S, and Telrandhe N, 2010. Role of Integrated Marketing communication in Modern Indian Business. Researchers World. Journal of Arts Science and Commerce, Vol. 1, No. 1, pp. 134-138. Smith, T.M., Gopalakrishna,S. and Chatterjee, R. (2006), A Three Stage Model of IMC at the Marketing-Sales Interface, Journal of Marketing Research, Vol.43 No.3, PP.564-579. Schultz E, 2003. The Next Generation of Integrated Marketing Communication, Interactive Maketing, Vol. 4, No. 4, pp. 318-319 Wall A, 2001. Power of performance management: How leading companies create sustained value, ed. Wiley, New York, 2001. Wall A, 2007. Strategic performance management- a managerial approach and behavioural approach, ed. Palgrave Macmillan, New York, p. 19-53, 2007. 5. HRM Guide.com (www.hrmguide.com), 20 June 2002